I thought that I had become quite well versed at checking labels, until one week my son’s rash was off the charts bad. I went through everything that we had eaten down to the bread and whole wheat crackers. I couldn’t find milk products anywhere. Finally I went to make my son a toasted “soy” cheese sandwich. His innocent baby blue eyes looked up at me and he said, “Mom, did you check the label?” I said, “Of course I did.” He said, “Will you check again?” I said, “Son, it says ‘Nature’s Alternative to Dairy’ right on the front. Of course it doesn’t have milk.” He asked again, “Will you please check the label?” “Fine.” So I looked at the label and sure enough one of the ingredients was “casein.” I had been feeding my son “poison” without even knowing it! This wasn’t the only time a product has been mislabeled misleading innocent consumers like me to buy their product. Cool Whip says “non-dairy” on the label, but it too has “casein.” Always double check the label. When in doubt, call the manufacturer. I did so with microwave popcorn (labeled “natural flavor”) and sure enough, it had milk. Thank goodness I didn’t feed that to my son!